dream88 ‘Replacing Chef Chico’ marketing ad sizzles at 2024 Clio Entertainment Awards

A proud Filipino achievement: The award-winning 4Dish Pot installation at Glorietta Mall, crafted by GIGIL for Netflix Philippines, brought “Replacing Chef Chico” to life with an immersive 4D experience, helping secure the Philippines’ place among the winners at the 2024 Clio Entertainment Awards

Philippine romantic kitchen series “Replacing Chef Chico” has stirred up the global entertainment scene after an all-Filipino marketing campaign earned gold and silver honors at the prestigious 2024 Clio Entertainment Awards on Nov. 14 in Hollywood, California.

Behind the campaign was the Filipino ad agency GIGIL, which secured a gold award in the Out of Home category and a silver award in the Experiential and Activations category for its “4Dish Pot” campaign that promoted the said Netflix Philippines’ series.

Article continues after this advertisement

“This recognition highlights how immersive storytelling can create meaningful connections with audiences. We’re especially proud to elevate Filipino creativity to a global stage through this campaign,” said Jake Yrastorza, managing partner at GIGIL.

FEATURED STORIES ENTERTAINMENT Andrea del Rosario recalls meeting Vin Diesel, being invited to his parties ENTERTAINMENT Karla Estrada reveals grandson’s face; Daniel Padilla gushes over nephew ENTERTAINMENT The sweetest fandom party just unwrapped itself: Oreo Ice Cream fans gather for iconic party

“Replacing Chef Chico” celebrates Filipino culinary heritage and drama, providing the inspiration to create the four-dimensional space (4D) campaign that featured its lead stars Piolo Pascual, Alessandra de Rossi, and Sam Milby, who appeared to have been “cooking” the dish kare-kare.

The 4Dish Pot installation at Glorietta Mall, created by GIGIL for Netflix’s Replacing Chef Chico, earned gold and silver at the 2024 Clio Entertainment Awards, immersing audiences in a groundbreaking 4D experience that celebrated Filipino creativity on the global stage and delivered impactful business results.

“This campaign allowed us to highlight the richness of Filipino cuisine and storytelling on a grand scale. We’re thrilled to showcase how Filipino creativity can connect with audiences worldwide,” added Yrastorza.

Article continues after this advertisement

The campaign achieved remarkable results, garnering 5.5 million views and 480,000 engagements while generating USD 144,500 in media value. It also propelled “Replacing Chef Chico” to the No. 1 spot on Netflix Philippines, where it remained in the Top 10 list for six consecutive weeks. This campaign marks the streaming service’s first-ever 4D experiential activation.

Article continues after this advertisement

Dubbed the “Oscars of entertainment marketing,” the Clio Entertainment Awards spotlight creative brilliance in film, television, live events, and gaming campaigns. And this year, GIGIL’s work for “Replacing Chef Chico” put the spotlight on the Filipinos.

“Replacing Chef Chico” follows Ella (de Rossi), a sous chef in a Filipino fine dining restaurant who becomes the head chef when the original head chef (Milby) falls into a coma. She works alongside the newly hired consultant (Pascual). Together, their task is to keep the restaurant from closing down.

Your subscription could not be saved. Please try again. Your subscription has been successful.

Subscribe to our daily newsletter

SIGN ME UP

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.dream88

READ NEXT Jennylyn Mercado dresses up as BINI, takes on ‘Salamin, ... ‘Pulang Araw’ among selected works to be archived on the moon EDITORS' PICK VP Sara Duterte no-show at NBI, asks for rescheduling Starbucks coffee and a glimpse of a North Korean mountain village DA reimposes ban on poultry from California Why did Iga Swiatek get one-month doping ban? Manileños push for Isko return, highlighting city’s CMCI honors House: We never had impeachment move vs VP Duterte on our agenda MOST READ Comelec junks plea of 18 nuisance bets, one of them to seek SC's help South Korea scrambles jets as Chinese, Russian warplanes approach BIZ BUZZ: Power couple’s Polo Club bid foiled Taguba says he never changed tune on Paolo Duterte Follow @FMangosingINQ on Twitter --> View comments